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Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950
Persistent link: https://www.econbiz.de/10013197469
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
Persistent link: https://www.econbiz.de/10003092804
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Unchallenged Market Power? The Tale of Supermarkets, Private Labels and Competition Law
Ezrachi, Ariel - 2010
products within their outlet they compete with their upstream brand suppliers on sales and shelf space. This ‘vertical … leading manufacturers’ brand and its ‘value’ alternatives. This unique relationship and the increased role played by private …
Persistent link: https://www.econbiz.de/10014199761
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Win-Win Strategies at Discount Stores
Deleersnyder, Barbara; Dekimpe, M. G.; Steenkamp, … - 2010
extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …
Persistent link: https://www.econbiz.de/10014061773
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Getting the branding strategy right for British firms to re-penetrate African emerging consumer markets : the case of Waitrose
Aluko, Akinseye Olatokunbo; Odularu, Gbadebo - In: International journal of management & transformation : … 7 (2013) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10010403796
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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001222749