Verbeke, Wim; Van Wezemael, Lynn; de Barcellos, Marcia Dutra - 2010
. Beef consumers are demanding for experience quality that matches their expectations, particularly with respect to beef … tenderness. The development of a beef quality grading and guarantee system obtained through muscle profiling research, can allow … the beef industry to meet these demands. A qualitative consumer study has been carried out with beef consumers in France …