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for international wine and spirits companies ‐ the UK, the USA and Canada. Believes that the greatest body of consumer …
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practices in Canada, the UK and Turkey. Investigates the extent to which managers use advertising developed for one country in …
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The growth in usage of marketing information systems (MIS) within insurance companies is examined. It is based on a … series of in‐depth personal interviews with marketing executives and data processing specialists in a selection of UK, US and …
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that have relatively similar backgrounds and tax systems: Australia, Canada, New Zealand, the UK, and the US. The first …
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