Diffuse pollution from agriculture is often responsible for observed concentrations of agricultural compounds being in excess of the upper limits prescribed by the EU Water Framework Directive (WFD) in some river catchments and reductions in these concentrations will require widespread changes...

This paper seeks to address the problem of conveying changes in open-water quality to the public within surveys such as within stated preference valuation studies. This is achieved through the creation of a new water quality ladder designed to address both the use value issues which have...