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Die Marke: Wesen und Merkmale eines bedeutenden Wertschöpfers
Becker, Christian - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 27-50). 2008
Persistent link: https://www.econbiz.de/10003753348
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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The role of culture for pricing luxury fashion brands
Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
Persistent link: https://www.econbiz.de/10003092804
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Genetic take-up in the pharmaceutical market following patent expiry : a multi-country study
Hudson, John - In: International review of law and economics 20 (2000) 2, pp. 205-221
Persistent link: https://www.econbiz.de/10001505140
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Win-Win Strategies at Discount Stores
Deleersnyder, Barbara; Dekimpe, M. G.; Steenkamp, … - 2010
extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …
Persistent link: https://www.econbiz.de/10014061773
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The economics of television advertising in the UK
1988
Persistent link: https://www.econbiz.de/10000737856