Customer equity (CE henceforth) is a powerful new paradigm to evaluate the firm's value and to optimally allocate marketing resources. This paper is focused on the relationship between customer acquisition and CE. The authors attempt to answer the following four questions: 1) how should customer...

The author explains that two steps being taken by banks to restructure their branch systems - the substitution of supermarket branches for traditional offices and the expansion of telephone banking through twenty-four-hour phone centers - may adversely affect employment in New York State as well...