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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
verlassen Inteligo erschließt neue Adresspotenziale in Polen -- 3 Internationaler Dialog für die erfolgreiche Neukundengewinnung … EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …
Persistent link: https://www.econbiz.de/10014018991
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659914
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German and British consumer willingness to pay for beef labeled with food safety attributes
Lewis, Karen E.; Grebitus, Carola; Colson, Gregory; Hu, … - In: Journal of agricultural economics 68 (2017) 2, pp. 451-470
Persistent link: https://www.econbiz.de/10011760649
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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity; Higgins, David M. - In: Business history 62 (2020) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Food retailing and sustainable development : European perspectives
Lavorata, Laure (ed.); Sparks, Leigh (ed.) - 2018
-Group (with Lidl and Kaufland) and Aldi in Germany; and Tesco and Marks & Spencer in UK. International retailers in Poland are …
Persistent link: https://www.econbiz.de/10012215542