This paper presents a study of customer satisfaction towards the services rendered by superstore retailers. A non-probability convenience sampling technique was used to collect the data from the respondents. The respondents were 200 customers of DMart, Pune. The responses of the respondents have...

With the cultural turn/s in urban studies, participation in alternative retail channels (i.e. informal and/or second-hand modes of goods acquisition) has been reconceptualised as motivated more by the search for fun, sociality, distinction, discernment, the spectacular and so forth rather than...