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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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Thought piece : a window on advertising archives
Strickland, Jeannette - In: History of retailing and consumption 6 (2020) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
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The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
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Advertising in Top National English Dailies : Which Newspaper is Winning The Brands?
Das, Madhusmita; Chauhan, Gajendra Singh; Poonia, Arun Kumar - 2021
media remains favourable and vibrant. Newspapers still enjoy the trust and patronage of advertising brands. The leading … page advertising trends specially the full page ad, type of placement, product category, visual and celebrity etc. The …
Persistent link: https://www.econbiz.de/10013223031
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Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
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Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
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Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare - In: History of retailing and consumption 10 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10015048028
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Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara - In: Discourse, communication and the enterprise : genres …, (pp. 391-410). 2011
Persistent link: https://www.econbiz.de/10009011219
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Cross-Culture Pragmatics of the Communicative Strategy of the Company’s Self-Presentation in the Genre 'Job Advertisement'
Ivanytska, Natalia; Tereshchenko, Liliia - 2022
communication also specifies a virtual dialogue between employer and employee andpredominates strategies and tactics to achieve …
Persistent link: https://www.econbiz.de/10014241255