This article investigates the interaction between urban place marketing actors with specific reference to marketing … managers and marketing managers and tourism promotion managers. It reports the results of a survey of these actors in the top … 173 urban shopping destinations in the UK. It identifies those actors with prime responsibility for marketing urban retail …

This thesis seeks to examine the marketing practices,strategies and organisational characteristics of companiesin the … based factors. Companies of different typeswere also found to differ in their marketing approaches.A high level of …