Ali, Shaukat; Mirza, Hafiz - In: Journal of East European management studies : JEEMS 3 (1998) 2, pp. 104-117
The countries of Eastern and Central Europe have been progressing on the road to a market economy for a number of years now. UK companies, like other western firms, aware of the region’s inhabitants pent-up desire for numerous consumer and industrial products and services have invested...