Gruber, Thorsten; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Journal of Business & Industrial Marketing 25 (2010) 5, pp. 360-371
Purpose – The purpose of this paper is to gain a deeper understanding of the attributes of effective complaint management in business‐to‐business relationships, and to reveal the underlying benefits that buying organizations are looking for when complaining. Design/methodology/approach –...