The managerial implications of a study of 40 leading US and UK manufacturing firms (20 UK, 20 US) are examined in which senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which wants to grow its business organically in...

The distinguishing feature of new style product development is that it allows companies to achieve new sales growth even in markets which many suppliers regard as mature. Success is achieved by using marketing skills to focus technical skills. Discusses the operational requirements for making...