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ECONIS (ZBW)
10,368
RePEc
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EconStor
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BASE
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Showing
1
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10
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date (oldest first)
1
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of
humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
2
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
3
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
4
What makes modern Britain laugh? : how semiotics helped the BBC bridge the
Humor
Gap
Arning, Chris
- In:
International journal of market research
63
(
2021
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
Saved in:
5
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
6
Humor
and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
7
Cross-cultural responses to performance appraisals in
Germany
and France : a refinement of the picture
Bacouel-Jentjens, Sabine
;
Brandl, Julia
- In:
International journal of cross cultural management : CCM
15
(
2015
)
3
,
pp. 285-304
Persistent link: https://www.econbiz.de/10011432676
Saved in:
8
Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?
Sousa, Carlos M. P.
;
Tan, Qun
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 84-104
Persistent link: https://www.econbiz.de/10011414956
Saved in:
9
The cultural embeddedness of professional service purchasing : a comparative study of German and Swedish companies
Pemer, Frida
;
Sieweke, Jost
;
Werr, Andreas
;
Birkner, …
- In:
Journal of purchasing and supply management
20
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010431261
Saved in:
10
Measuring e-business performance in European organizations : some results from an exploratory study in the New and the Old Economy
Gehrke, Ingmar
;
Lyne, Stephen
-
2002
Persistent link: https://www.econbiz.de/10001728995
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