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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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Social alliance and employee voluntary activities : a resource-based perspective
Liu, Gordon G.; Ko, Wai Wai - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 251-268
Persistent link: https://www.econbiz.de/10009406643
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Charity retailing in the United Kingdom : a managerial capabilities perspective
Liu, Gordon; Ko, Wai Wai - In: Journal of small business management : JSBM ; a joint … 52 (2014) 3, pp. 390-406
Persistent link: https://www.econbiz.de/10010398765
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An investigation of marketing capabilities and social enterprise performance in the UK and Japan
Liu, Gordon; Eng, Teck Yong; Takeda, Sachiko - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 2, pp. 267-298
Persistent link: https://www.econbiz.de/10010507870
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Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon; Eng, Teck Yong; Sekhon, Yasmin Kaur - In: Nonprofit and voluntary sector quarterly 43 (2014) 4, pp. 629-651
Persistent link: https://www.econbiz.de/10010392594
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To measure or not to measure? : an empirical investigation of social impact measurement in UK social enterprises
Liston-Heyes, Catherine; Liu, Gordon - In: Public management review 23 (2021) 5, pp. 687-709
Persistent link: https://www.econbiz.de/10012498285
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Perceptions of HR practices on job motivation and work-life balance : mixed drives and outcomes in a labor-intensive sector
Bui, Hong T. M.; Liu, Gordon; Footner, Sarah - In: International journal of manpower 37 (2016) 6, pp. 1004-1023
Persistent link: https://www.econbiz.de/10011624728