Barnes, Liz; Lea‐Greenwood, Gaynor - In: International Journal of Retail & Distribution Management 38 (2010) 10, pp. 760-772
Purpose – The paper aims to establish how fast fashion is translated and communicated in the retail store environment. Design/methodology/approach – An interpretive paradigm and inductive methodology made use of participant observation and key informant interviews. Findings – Whilst...