Raaz, Oliver; Wehmeier, Stefan - In: Journal of Communication Management 15 (2011) 3, pp. 256-275
reflection in PR history writing. It aims to provide some suggestions for a future PR historiography, based on this comparison … comparison of 36 PR histories. A triple matrix of theoretization is used in order to differentiate the histories. Findings … – Within the comparison American PR historiography accounts for 24 public relations history approaches, whereas Great Britain …