This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so...

A marketing efficiency model was applied to the analysis of the use of Web sites by the three major political parties (Conservatives, Labour, and Liberal Democrats) in the UK during the 2001 general election. Data were collected through face‐to‐face interviews with the Web project managers...

Provides a summary of a Department of Health funded research study investigating performance and impact of four pilot digital interactive television services in the consumer health field. These were launched in various locations in the UK in 2001. Text and video, interactive and transactional...

The British Life and Internet Project was launched in 2002 to explore the way people use the Internet in Britain. It will survey people online throughout each year on a range of topics linked to the use of the Internet. In the first survey that was conducted, just before Christmas 2002,...

In the UK, both anecdotal and research evidence points to ever greater and more sophisticated use of the Web to provide health information and advice. The study reported here adds to this research with an online survey of Internet users’ reported use of the Web to access information about...

An online survey was run to investigate the broadband Internet users in Britain. A sample of 1,594 Internet users replied to questions that asked them about their different uses of the Internet and reasons for using this medium. Comparisons were made between respondents (33 per cent) who said...

Purpose – This study provides insights into the early market for e‐books in the UK through survey research with members of a large online panel. Design/methodology/approach – Data were collected from an online panel established by a leading commercial internet research company. Members of...

Purpose – In light of the phenomenon of blogging in the 2004 US presidential campaign, this article aims to examine blogging during the 2005 British general election campaign. The article seeks to establish how widespread blogging was, the extent of bloggers' partisanship, what issues blogs...

Purpose – Bristol City Council has received national and international recognition for its local e‐democracy work. This paper seeks to tell the story of three phases of development of local e‐democracy in Bristol. In summarising findings from the national evaluation of the Local...