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Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
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Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der; Rozendaal, Esther; Opree, … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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Competing through keyword advertising
Colangelo, Giuseppe - In: Journal of competition law & economics 16 (2020) 3, pp. 306-348
Persistent link: https://www.econbiz.de/10012315413
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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The language of champagne in nineteenth-century Britain
Harding, Graham - In: History of retailing and consumption 9 (2023) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
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Relationship between advertising expenditures and earnings of the UK firms
Qureshi, Maqsood Iqbal - In: Journal of accounting & management information systems … 17 (2018) 4, pp. 591-604
Persistent link: https://www.econbiz.de/10011995394