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debt. Disciplinary fields as varied as logic, accounting, finance, psychology, geopolitics, economics, statistics, ethics …
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Purpose – This paper is a rejoinder to Lusch and Vargo's defense of their service‐dominant logic paper against … primarily through examining the logic of their case. Findings – The paper finds that both the charges and the arguments against …‐D‐dominant logic is unlikely to be practically fruitful while remaining theoretically limited.  …
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