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Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration
Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150
Persistent link: https://www.econbiz.de/10014447671
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Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Aspects of service-dominant logic and its implications for tourism management : examples from the hotel industry
Shaw, Gareth; Bailey, Adrian; Williams, Allan M. - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 207-214
Persistent link: https://www.econbiz.de/10008797584
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Service and value in the interactive business landscape
Ford, David; Mouzas, Stefanos - In: Industrial marketing management : the international … 42 (2013) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10009734104
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Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-439
Persistent link: https://www.econbiz.de/10009619135
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Examining retail on shelf availabiltiy : promotional impact and a call for research
Ettouzani, Younes; Yates, Nicola; Mena, Carlos - In: International journal of physical distribution & … 42 (2012) 3, pp. 213-243
Persistent link: https://www.econbiz.de/10009562312
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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The journey from goods-dominant logic to service-dominant logic : a case study with a global technology manufacturer
Hartwig, Kea; Saldern, Lewin von; Jacob, Frank - In: Industrial marketing management : the international … 95 (2021), pp. 85-98
Persistent link: https://www.econbiz.de/10012588304