Purpose – The purpose of this paper is to explore the intricate interconnection between religion, spirituality and pursuits of economic opportunities among ethnic entrepreneurs, using British Africans as a frame. Against the backcloth of institutional constraints confronting ethnic minorities,...

Purpose – This paper aims to explore how African‐Caribbean Pentecostals use the platform of their faith to reconstruct their entrepreneurial values and identities, improve entrepreneurial learning and exploit the cultural resources of faith‐based networks to promote and sustain their...

Purpose – Given that a “one size fits all” strategy might not be sufficiently robust enough to capture all the idiosyncrasies of the ethnic minority market in Britain, due to the heterogeneous nature of their consumption behaviour, the purpose of this paper is to specifically explore...