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Purpose – The purpose of this paper is to explore the interrelation of reputation with corporate performance in a crisis and consider the factors that make up the balance between strong recovery, bare survival and failure. The emphasis is on corporate communication and corporate governance....
Persistent link: https://www.econbiz.de/10014850854
Purpose – This paper seeks to compare different national PR histories in order to unfold the degree of abstract reflection in PR history writing. It aims to provide some suggestions for a future PR historiography, based on this comparison. Design/methodology/approach – The paper compares...
Persistent link: https://www.econbiz.de/10014850946