Resnick, Sheilagh; Cheng, Ranis; Brindley, Clare; … - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 1, pp. 37-46
Purpose – This study aims to explore the role of marketing in small and medium‐sized enterprises (SMEs) and to consider how amendments can be made to the UK higher education (HE) teaching curriculum to inform marketing teaching and learning around a small business context....
