Schlegelmilch, Bodo B.; Love, Alix; Diamantopoulos, … - In: European Journal of Marketing 31 (1997) 8, pp. 548-560
Posits that, at a time when demand for charity services is increasing and donations to charity are remaining static, careful administrative use of funds and accurate targeting of likely donors are vital for charities’ survival. Utilizes empirical data from a nationwide survey of donating...