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Towards a societal discourse with the government? : a comparative content analysis on the development of social media communication by the British, French and German national gover...

Sievert, Holger; Lessmann, Carolin; Henneboehl, Jonas - In: How strategic communication shapes value and innovation …, (pp. 69-89). 2017

Persistent link: https://www.econbiz.de/10011867664

Social-Media-Kommunikation nationaler Regierungen in Europa : theoretische Grundlagen und vergleichende Länderanalysen

Sievert, Holger (ed.); Nelke, Astrid (ed.) - 2014

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Communicating Internationally : Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

Sievert, Holger; Luedeke, Thomas - 2009

Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of...

Persistent link: https://www.econbiz.de/10014223438