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Food marketing: the public house sector
Jones, Rosalind; Rowley, Jennifer - In: Worldwide Hospitality and Tourism Themes 4 (2012) 3, pp. 255-270
Purpose – This article aims to address the paucity of research in relation to eating establishments and food marketing … qualitative case study approach to investigate pub food marketing in independent public houses based in North Wales, UK. Findings … marketing includes: understanding customers; targeting and controlling future markets; e‐marketing; promoting the pub theme …
Persistent link: https://www.econbiz.de/10015037665
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Communicating about the risks and benefits of genetically modified foods : effects of different information strategies
Frewer, Lynn (contributor) - 2000
Persistent link: https://www.econbiz.de/10001502662
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Immaterie͏̈le investeringen in Nederland : een internationale positiebepaling
1996
Persistent link: https://www.econbiz.de/10013417873
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The evolution of British pub food
Pratten, John D.; Maréchal, Fabian - In: Worldwide Hospitality and Tourism Themes 4 (2012) 3, pp. 219-226
Purpose – The purpose of this article is to summarise the evolution of pub food in the UK. Design/methodology/approach – This research uses secondary data. Findings – The provision of food has increased enormously in recent years and has become a vital element to the economics of many...
Persistent link: https://www.econbiz.de/10015037661
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Pub food: a practitioner's view
Pratten, Amanda J. - In: Worldwide Hospitality and Tourism Themes 4 (2012) 3, pp. 288-292
Purpose – The article aims to provide a practitioner perspective and case study of the challenges involved in sustaining a successful food operation in a UK public house. Design/methodology/approach – The article uses a case study and the personal and professional reflections of an...
Persistent link: https://www.econbiz.de/10015037668
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Reflections: what are the ingredients for success in bar food operations?
Pratten, John D.; Marechal, Fabian - In: Worldwide Hospitality and Tourism Themes 4 (2012) 3, pp. 293-294
Purpose – The article aims to reflect on the various contributions made to the theme issue “What are the ingredients for success in bar food operations?” and to summarize the outcomes. Design/methodology/approach – This article adopts a viewpoint approach to reflect on the papers in the...
Persistent link: https://www.econbiz.de/10015037669
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Are pub discount cards loyalty cards?
Hobbs, Rachel; Rowley, Jennifer - 2008
peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd. …
Persistent link: https://www.econbiz.de/10009455104
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The cultivation of taste : chefs and the organization of fine dining
Lane, Christel - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010338209
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Are pub discount cards loyalty cards?
Hobbs, Rachel; Rowley, Jennifer - In: Journal of Consumer Marketing 25 (2008) 6, pp. 369-377
Purpose – This research aims to explore the extent to which pub or bar discount cards that are distributed to students function as loyalty cards, or make a contribution to relationship building. The research also aims to make a contribution to the role of “instant discount” loyalty cards....
Persistent link: https://www.econbiz.de/10014848688
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A Review of Dining‐out Patterns in Britain
O′Connor, John - In: International Journal of Contemporary Hospitality Management 5 (1993) 5
restaurants, highlights present‐day dining‐out habits and the demand by customers for quality and variety.  …
Persistent link: https://www.econbiz.de/10014763276