for international wine and spirits companies ‐ the UK, the USA and Canada. Believes that the greatest body of consumer …

manufacturers were involved in considerable levels of modification in most marketing and organizational aspects of their …, finds that in some areas, such as promotion and marketing research, Greek firms were involved in insufficient modification …

manufacturing firms. Attempts to examine several key export marketing factors relating specifically to export development and … performance characteristics, international market information requirements, export marketing mix, and the future importance of … marketing research. When considering factors associated with firms′ marketing mixes, an alarming percentage of managers were not …

cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and …