Kirkup, Malcolm H.; Rafiq, Mohammed - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 5, pp. 119-133
Examines the marketing task facing managed shopping centres in the UK. The industry has generally been reluctant to … shopping centre service itself and traditional industry practices. Problems with resourcing, information, knowledge and … literature and a series of exploratory interviews with managers involved in shopping centre management and marketing. …