Introduction : publicizing the private sector -- A consumer revolution? : marketplace activism since the founding -- We are the 99% : contemporary consumer activism -- We are not a mascot : campaigns for social/economic justice -- 600,000 bosses telling me what to do : campaigns for the...

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and...