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Public Relations im Kulturvergleich : die Sprache der Geschäftsberichte US-amerikanischer und deutscher Unternehmen
Wawra, Daniela - 2008
Persistent link: https://www.econbiz.de/10003722074
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Considering plain language : issues and initiatives
Petelin, Roslyn - In: Corporate communications : an international journal 15 (2010) 2, pp. 205-216
Persistent link: https://www.econbiz.de/10003981739
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Preparation and assessment of individuals to work with culturally and linguistically diverse others
Gilpin, Lorraine S. - In: Approaches to managing organizational diversity and …, (pp. 237-252). 2014
Persistent link: https://www.econbiz.de/10010371804
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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The recontextualisation of values in the multilingual workplace
Bjørge, Anne Kari; Sandvik, Alexander Madsen; … - In: Corporate communications : an international journal 22 (2017) 3, pp. 401-416
Persistent link: https://www.econbiz.de/10011778536
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The need for plain English disclosures
Raiborn, Cecily A.; Payne, Dinah; Pier, Chuck - In: The journal of corporate accounting & finance 19 (2007/08) 5, pp. 69-76
Persistent link: https://www.econbiz.de/10003758947
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Measure for measure : the relationship between measures of instructional practice in middle school English Language Arts and teachers' value-added scores
Grossman, Pamela L.; Loeb, Susanna; Cohen, Julia; … - 2010
Persistent link: https://www.econbiz.de/10003972615
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Gender differences in new brand name response
Klink, Richard R. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10003873479
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The linguistic turn in project conceptualization
McKenna, Allen; Metcalfe, Mike - In: International journal of project management : the … 31 (2013) 8, pp. 1154-1162
Persistent link: https://www.econbiz.de/10010202840