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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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Marketing financial services
Donnelly, James H. - 1985
Persistent link: https://www.econbiz.de/10013541102
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Bank Mark. (USA)
Chicago, Ill. : American Bankers Association - Nachgewiesen 11.1979 - 33.2001,5
Persistent link: https://www.econbiz.de/10000435349
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Bank marketing : a guide to strategic planning
Reidenbach, R. Eric - 1986
Persistent link: https://www.econbiz.de/10000699343
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Marketing for bankers
Pezzullo, Mary Ann - 1986
Persistent link: https://www.econbiz.de/10000699352
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Product complexity as a determinant of transaction governance structure : an empirical comparison of web-only and traditional banks
Zhang, Aimao; Reichgelt, Han - In: Web technologies for commerce and services online, (pp. 40-54). 2008
Persistent link: https://www.econbiz.de/10003634166
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Selling in tough times, preparing for good
Miller, Nicholas T.; Harton, Lynn - In: Commercial lending review 23 (2008) 5, pp. 3-7
Persistent link: https://www.econbiz.de/10003769906
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Understanding customers' revealed satisfaction preferences : an order probit model for credit unions
Barboza, Gustavo; Roth, Kevin - In: Journal of financial services marketing : JFSM 13 (2008/09) 4, pp. 330-344
Persistent link: https://www.econbiz.de/10003820588
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Aggressives Marketing von Banken und Finanzvermitttlern
Huth, Tobias - In: Der Werdegang der Krise : von der Subprime- zur Systemkrise, (pp. 47-63). 2009
Persistent link: https://www.econbiz.de/10003888929