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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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Limited information and advertising in the US personal computer industry
Sovinsky, Michelle - In: Econometrica : journal of the Econometric Society, an … 76 (2008) 5, pp. 1017-1074
Persistent link: https://www.econbiz.de/10003765864
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From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
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Selling democracy : consumer culture and citizenship in the wake of September 11
Dickinson, Greg - In: The advertising and consumer culture reader, (pp. 295-311). 2009
Persistent link: https://www.econbiz.de/10003848463
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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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How consumers view dental advertising : an empirical analysis
Moser, Homer Ronald - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10003872248
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Consumer perceptions of heart-health claims for cooking oils and vegetable oil spreads
Murphy, R. Dennis; Ippolito, Pauline M.; Pappalardo, … - 2007
Persistent link: https://www.econbiz.de/10003454660