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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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Born to buy
Schor, Juliet B. - 2005 - 1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770