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Masters of Advertising Copy (RLE Marketing)
Frederick, J. George - 2014
Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad --...
Persistent link: https://www.econbiz.de/10012223131
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Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.; Rau, Pradeep A. - 1990
Persistent link: https://www.econbiz.de/10000857238
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Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef - 1992
Persistent link: https://www.econbiz.de/10000859628
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Multivariate methods for market and survey research
Sheth, Jagdish N. (contributor) - 1977
Persistent link: https://www.econbiz.de/10000329793
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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Political marketing : readings and annotated bibliography
Newman, Bruce I. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000711099
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10009377649
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210