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Consumer behaviour
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Wymer, Walter
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Akbar, Mohammad Muzahid
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Mottner, Sandra
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International review on public and non-profit marketing
2
Journal of nonprofit & public sector marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra
;
Wymer, Walter
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008988053
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2
Gender differences in social support in the decision to volunteer
Wymer, Walter
- In:
International review on public and non-profit marketing
9
(
2012
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10009535063
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3
Deconstructing the brand nomological network
Wymer, Walter
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009728492
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4
Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
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