Tinsley, Catherine H.; Pillutla, Madan M. - In: Journal of international business studies : JIBS ; an … 29 (1998) 4, pp. 711-728
We propose that cultural values (self-enhancement, self-transcendence, conservatism, and openness to change) provide a social environment where some negotiation strategies are selected to survive over others. These selected negotiation strategies become normative. Results from a negotiation...