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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E. - In: European journal of marketing : EJM 22 (1988) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E. - 1987
Persistent link: https://www.econbiz.de/10013502085