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Advertising and socialization
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United States
Werbung
13,855
Advertising
9,788
Werbewirkung
3,791
Advertising effects
3,737
Konsumentenverhalten
2,873
Consumer behaviour
2,867
Online-Marketing
1,789
Internet marketing
1,784
Theorie
1,368
Theory
1,337
Deutschland
923
USA
906
Marketing
790
Markenführung
734
Brand management
730
advertising
648
Marketingmanagement
640
Marketing management
621
Social Web
551
Social web
550
Germany
472
Preismanagement
460
Pricing strategy
460
Markenimage
450
Brand image
438
Markenartikel
426
Wettbewerb
400
Zielgruppe
346
Brand
345
Target group
333
Werbewirtschaft
313
Competition
298
Werbepsychologie
298
Öffentlichkeitsarbeit
286
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
271
Psychology of advertising
269
Internet
268
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115
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55
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494
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64
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32
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28
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11
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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English
735
German
21
French
1
Author
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Lee, Taejun
3
Liaukonyte, Jura
3
Mathios, Alan D.
3
McQuarrie, Edward F.
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
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Source
All
ECONIS (ZBW)
743
USB Cologne (EcoSocSci)
13
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1
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
2
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
3
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
4
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
5
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
6
Alcohol advertising : hearing before the Subcommittee on Children, Family, Drugs and Alcoholism of the Committee on Labor and Human Resources, United States Senate, 99th Congress,...
1985
Persistent link: https://www.econbiz.de/10000721715
Saved in:
7
Advertising: from fundamentals to strategies
Rothschild, Michael
-
1987
Persistent link: https://www.econbiz.de/10000729154
Saved in:
8
Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John
-
1986
Persistent link: https://www.econbiz.de/10000729850
Saved in:
9
The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel
-
1978
Persistent link: https://www.econbiz.de/10000733414
Saved in:
10
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
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