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Essentials of new product management

Urban, Glen L. - 1987

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Customer advocacy : a new paradigm for marketing?

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Applications of management sciences in marketing

Montgomery, David B. (contributor); … - 1970

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Tools and frameworks for digital business ecosystems

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The case for "benevolent" mobile apps

Urban, Glen L.; Sultan, Fareena - In: MIT sloan management review 56 (2014/15) 2, pp. 31-37

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The roles of marketing, product quality, and price competition in the growth and composition of the US antiulcer drug industry

Berndt, Ernst R.; Bui, Linda T. M.; Reiley, David H.; … - In: The economics of new goods : [contains revised versions …, (pp. 277-322). 1997

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The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry

Berndt, Ernst R.; Bui, Linda TM; Reiley, David; Urban, … - 2021

The introduction of Tagamet in the United States in 1977 represented both a revolution in ulcer therapy and the beginning of an important new industry. Today there are four prescription H2- antagonist drugs: Tagamet, Zantac, Pepcid and Axid, and they comprise a multi-billion dollar market for...

Persistent link: https://www.econbiz.de/10013226175

The roles of marketing, product quality and price competition in the growth and composition of the US anti-ulcer drug industry

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