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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345
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When does the past repeat itself? : the interplay of behavior prediction and personal norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 420-430
Persistent link: https://www.econbiz.de/10009375711