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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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Applying market assessment models for strategic advantage : a macro-case study of the Philippines
Anwar, Syed Aziz; Llanes, Violeta A. - In: Foreign trade review : quarterly journal of Indian … 35 (2000) 2/3, pp. 56-69
Persistent link: https://www.econbiz.de/10001572866
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Understanding Disney : the manufacture of fantasy
Wasko, Janet - 2020 - Second edition
"Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company continues to manufacture...
Persistent link: https://www.econbiz.de/10012171360
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Marketing : strategy and functions
Kelley, Eugene John (contributor) - 1965
Persistent link: https://www.econbiz.de/10001596967
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Strategic planning for export marketing
Root, Franklin R. - 1964
Persistent link: https://www.econbiz.de/10001558455
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Market potential for residential biomass heating equipment : stochastic and econometric assessments
Athiyaman, Adee - In: International journal of sustainable economies … 4 (2015) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10011391964
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Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
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Mind-reading a friend : a better way to ask the polling question?
Aitchison, John - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
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USER: a scale to measure use of market research
Menon, Anil; Wilcox, James B. - 1994
Persistent link: https://www.econbiz.de/10000890132