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United States
Markenartikel
9,285
Brand
7,940
Brand management
5,212
Markenführung
5,212
Konsumentenverhalten
4,375
Consumer behaviour
4,365
Markenimage
3,326
Brand image
3,291
Produkt
1,481
Beziehungsmarketing
1,282
Relationship marketing
1,281
Deutschland
953
Theorie
930
Theory
920
USA
671
Absatz und Verbrauch
648
Tabak
627
Handelsmarke
542
Marketingmanagement
539
Germany
538
Werbewirkung
535
Marketing management
532
Advertising effects
522
Store brand
522
Social Web
511
Social web
511
Werbung
510
Brand loyalty
494
Neues Produkt
481
Product
461
Markentreue
442
Online-Marketing
442
Internet marketing
439
Einzelhandel
430
Luxury goods
430
Luxusgüter
430
Marketing
408
Markenpolitik
398
Advertising
397
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46
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Article
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8
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53
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40
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40
Hochschulschrift
25
Thesis
21
Collection of articles of several authors
14
Sammelwerk
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Amtsdruckschrift
7
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7
Reprint
7
Statistik
5
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4
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4
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4
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3
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3
Sammlung
3
Company information
2
Firmeninformation
2
Lehrbuch
2
Market information
2
Marktinformation
2
Textbook
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Conference proceedings
1
Enzyklopädie
1
Fallstudiensammlung
1
Konferenzschrift
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English
531
German
15
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Bronnenberg, Bart J.
8
De Chernatony, Leslie
6
Dubé, Jean-Pierre
6
Chaloupka, Frank J.
5
DeCicca, Philip
5
Dutta, Shantanu
5
Joo, Joonhwi
5
Kenkel, Donald Scott
5
Rossi-Hansberg, Esteban
4
Sarte, Pierre-Daniel
4
Trachter, Nicholas
4
Atalay, Enghin
3
Audretsch, David B.
3
Barsky, Robert B.
3
Bergen, Mark
3
Bönte, Werner
3
Chintagunta, Pradeep K.
3
Christodoulides, George
3
Dafny, Leemore S.
3
Dawes, John
3
Flynn, Leisa Reinecke
3
Friedman, Monroe
3
Frost, Erika
3
Hellerstein, Judith K.
3
Mahagaonkar, Prashanth
3
Petty, Ross D.
3
Shachar, Ron
3
Sorensen, Alan T.
3
Steiner, Robert L.
3
Zhu, Wanjia
3
Ailawadi, Kusum L.
2
Alston, Julian Mark
2
Arnade, Carlos Anthony
2
Balmer, John M. T.
2
Baumgarth, Carsten
2
Boisvert, Jean
2
Brasel, S. Adam
2
Brown, Mark G.
2
Buchanan-Oliver, Margo
2
Bulmer, Sandy
2
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National Bureau of Economic Research
6
Chambre de commerce et d'industrie de Paris
2
Universiṭat Bar-Ilan / Department of Economics
2
American Management Association / Marketing Division
1
American Management Association / Research and Development Division
1
American Paper and Pulp Association / Export Committee
1
Arthur D. Little, Inc
1
Brooklyn Public Library / Business Library Staff
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
European University Institute / Department of Economics
1
Food and agriculture organization of the united nations FAO
1
Humboldt-Universität zu Berlin
1
Information Resources Management Association
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
Practising Law Institute <New York, NY>
1
Resources for the Future
1
USA / General Accounting Office
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States Trademark Association
1
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Working paper / National Bureau of Economic Research, Inc.
15
The journal of brand management : an international journal
14
Journal of business research : JBR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
The Trademark reporter
7
American journal of agricultural economics
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
NBER working paper series
6
Psychology & marketing
6
Economic inquiry : journal of the Western Economic Association International
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Business horizons
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of economics & management strategy : JEMS
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The journal of business : B
4
The journal of industrial economics
4
Applied economics
3
European journal of marketing : EJM
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of fashion marketing and management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of political economy
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The Rand journal of economics
3
The journal of consumer marketing
3
The review of economics and statistics
3
The review of financial studies
3
Trademark litigation : pragmatic tactics and techniques of winning
3
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Source
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ECONIS (ZBW)
543
USB Cologne (EcoSocSci)
2
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1
A sketch of a prohabilistic modification of the product-cycle hypothesis to explain the problems of old industrial areas
Tichy, Gunther
-
1984
Persistent link: https://www.econbiz.de/10000716567
Saved in:
2
Developer/adopter relationships in new industrial product situations
More, Roger A.
- In:
Journal of business research : JBR
14
(
1986
)
6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003634576
Saved in:
3
Competition and product management : can the product life cycle help?
Onkvisit, Sak
;
Shaw, John J.
- In:
Business horizons
29
(
1986
)
4
,
pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
Saved in:
4
Diffusion of an innovation in a spatial economy
Hsueh, Kuang-tao
-
1985
Persistent link: https://www.econbiz.de/10000784832
Saved in:
5
Organizing for new product development
Bart, Christopher K.
- In:
Journal of business strategy
9
(
1988
)
4
,
pp. 34-38
Persistent link: https://www.econbiz.de/10003483128
Saved in:
6
A taxonomy of technological settings, with related strategies and performance levels
Miller, Alex
- In:
Strategic management journal
9
(
1988
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10003632448
Saved in:
7
Maintaining the product portfolio : the commercial development concept
American Management Association / Research and …
-
1960
Persistent link: https://www.econbiz.de/10003024705
Saved in:
8
Reverse dumping
Flam, Harry
-
1987
Persistent link: https://www.econbiz.de/10000082450
Saved in:
9
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
Saved in:
10
Project management in new product development
Barkley, Bruce
-
2008
Persistent link: https://www.econbiz.de/10013469407
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