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United States
Werbung
13,854
Advertising
9,787
Werbewirkung
3,790
Advertising effects
3,736
Konsumentenverhalten
2,879
Consumer behaviour
2,873
Online-Marketing
1,791
Internet marketing
1,786
Theorie
1,402
Theory
1,371
USA
959
Deutschland
956
Marketing
791
Markenführung
734
Brand management
730
advertising
648
Marketingmanagement
644
Marketing management
625
Social Web
553
Social web
552
Germany
504
Preismanagement
463
Pricing strategy
463
Markenimage
450
Brand image
438
Markenartikel
428
Wettbewerb
411
Funktechnik
380
Radio engineering
368
Brand
347
Zielgruppe
346
Mobile communications
333
Mobilkommunikation
333
Target group
333
Werbewirtschaft
313
Competition
310
Werbepsychologie
298
Internet
294
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286
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130
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59
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Article
532
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3
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109
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73
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73
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70
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70
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32
Thesis
28
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12
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12
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8
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8
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8
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7
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7
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7
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6
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6
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5
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4
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4
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3
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3
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3
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2
Bibliografie
2
Bibliography
2
Biografie
2
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2
Conference paper
2
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2
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2
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2
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2
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1
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Language
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English
786
German
22
French
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Scott, Peter
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Lee, Taejun
3
Liaukonyte, Jura
3
Mathios, Alan D.
3
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IGI Global
5
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
26
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
Discussion paper / Centre for Economic Policy Research
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of economic education
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
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Source
All
ECONIS (ZBW)
795
USB Cologne (EcoSocSci)
13
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1
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10
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808
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date (oldest first)
1
The productive edge : how U.S. industries are pointing the way to a new era of economic growth
Lester, Richard K.
-
1998
-
1. ed.
Persistent link: https://www.econbiz.de/10000636882
Saved in:
2
Factors influencing the adoption of HD Radio TM by local radio station managers
Greer, Clark F.
;
Ferguson, Douglas A.
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 148-157
Persistent link: https://www.econbiz.de/10003789756
Saved in:
3
Unlicensed innovation : the case of Wi-Fi
Lemstra, Wolter
;
Hayes, Vic
- In:
Competition and regulation in network industries : CRNI
9
(
2008
)
2
,
pp. 135-171
Persistent link: https://www.econbiz.de/10003773388
Saved in:
4
Developing new products by community of developers in the wireless industry
Russell, Chris
- In:
Complexity theory and the management of networks : …
,
(pp. 163-171)
.
2004
Persistent link: https://www.econbiz.de/10003340038
Saved in:
5
Business models for wireless city networks in the EU and the US : public inputs and public leverage
Ballon, Pieter
;
Audenhove, Leo van
;
Poel, Martijn
; …
- In:
Telecommunication markets : drivers and impediments
,
(pp. 325-340)
.
2009
Persistent link: https://www.econbiz.de/10003853023
Saved in:
6
Auctioning the digital dividend
Cramton, Peter C.
- In:
Communications regulation in the age of digital …
,
(pp. 45-86)
.
2009
Persistent link: https://www.econbiz.de/10003903591
Saved in:
7
Cutting the cord : telecommunications employment shifts toward wireless
Carbone, Christopher C.
- In:
Monthly labor review : MLR
129
(
2006
)
7
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003379081
Saved in:
8
Estimating the benefits of effectively and proactively maintaining infrastructure with the innovative smart infrastructure sensor system
Morimoto, Risako
- In:
Socio-economic planning sciences : the international …
44
(
2010
)
4
,
pp. 247-257
Persistent link: https://www.econbiz.de/10008662215
Saved in:
9
Using electronic response systems in economics classes
Ghosh, Sucharita
;
Renna, Francesco
- In:
The journal of economic education
40
(
2009
)
4
,
pp. 354-365
Persistent link: https://www.econbiz.de/10003930036
Saved in:
10
Teaching economic principles interactively: a cannibal's dinner party
Bergstrom, Theodore C.
- In:
The journal of economic education
40
(
2009
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10003930037
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