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~subject:"United States"
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Subject
All
United States
Werbung
13,788
Advertising
9,723
Werbewirkung
3,754
Advertising effects
3,700
Konsumentenverhalten
2,841
Consumer behaviour
2,835
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,365
Theory
1,334
Deutschland
927
USA
907
Marketing
787
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
634
Marketing management
615
Social Web
539
Social web
538
Germany
472
Preismanagement
458
Pricing strategy
458
Markenimage
445
Brand image
433
Markenartikel
419
Wettbewerb
399
Zielgruppe
346
Brand
338
Target group
333
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
270
Psychology of advertising
269
Internet
268
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All
Undetermined
114
Free
55
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Article
494
Book / Working Paper
260
Journal
3
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Article in journal
430
Aufsatz in Zeitschrift
430
Graue Literatur
106
Non-commercial literature
106
Arbeitspapier
70
Working Paper
70
Aufsatz im Buch
64
Book section
64
Hochschulschrift
32
Thesis
28
Collection of articles of several authors
11
Sammelwerk
11
Bibliografie enthalten
8
Bibliography included
8
Aufsatzsammlung
7
Collection of articles written by one author
7
Lehrbuch
7
Reprint
7
Sammlung
7
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7
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6
Fallstudie
6
Bibliographie
5
Konferenzschrift
5
Systematic review
4
Übersichtsarbeit
4
Conference proceedings
3
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Bibliografie
2
Bibliography
2
Biografie
2
Biography
2
Conference paper
2
Government document
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Bildband
1
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Language
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English
736
German
21
French
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Lee, Taejun
3
Liaukonyte, Jura
3
Mathios, Alan D.
3
McQuarrie, Edward F.
3
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Institution
All
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
David Allens <London>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
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Source
All
ECONIS (ZBW)
744
USB Cologne (EcoSocSci)
13
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1
David Allens : the history of a family firm ; 1857 - 1957
Allen, William Edward David
-
1957
Persistent link: https://www.econbiz.de/10001844270
Saved in:
2
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
3
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
4
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
5
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
6
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
7
Alcohol advertising : hearing before the Subcommittee on Children, Family, Drugs and Alcoholism of the Committee on Labor and Human Resources, United States Senate, 99th Congress,...
1985
Persistent link: https://www.econbiz.de/10000721715
Saved in:
8
Advertising: from fundamentals to strategies
Rothschild, Michael
-
1987
Persistent link: https://www.econbiz.de/10000729154
Saved in:
9
Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John
-
1986
Persistent link: https://www.econbiz.de/10000729850
Saved in:
10
The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel
-
1978
Persistent link: https://www.econbiz.de/10000733414
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