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~subject:"United States"
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Werbeplanung
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United States
Werbung
13,887
Advertising
9,825
Werbewirkung
3,816
Advertising effects
3,762
Konsumentenverhalten
2,896
Consumer behaviour
2,890
Planung
2,690
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,587
Theory
1,530
Deutschland
1,260
USA
990
Marketing
822
Markenführung
739
Brand management
735
Marketingmanagement
653
advertising
651
Marketing management
631
Germany
593
Social Web
557
Social web
556
Planning
555
Preismanagement
462
Pricing strategy
462
Markenimage
453
Brand image
441
Markenartikel
428
Wettbewerb
406
Brand
347
Zielgruppe
346
Vereinigte Staaten
340
Target group
333
Werbewirtschaft
317
Großbritannien
302
Competition
301
Werbepsychologie
296
Öffentlichkeitsarbeit
293
Advertising industry
281
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119
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60
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Article
518
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289
Journal
4
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Article in journal
450
Aufsatz in Zeitschrift
450
Graue Literatur
117
Non-commercial literature
117
Arbeitspapier
78
Working Paper
78
Aufsatz im Buch
68
Book section
68
Hochschulschrift
35
Thesis
31
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Bibliografie enthalten
9
Bibliography included
9
Collection of articles written by one author
9
Sammlung
9
Lehrbuch
7
Reprint
7
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7
Bibliographie
6
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6
Fallstudie
6
Konferenzschrift
6
Systematic review
4
Übersichtsarbeit
4
Amtsdruckschrift
3
Bibliografie
3
Conference proceedings
3
Government document
3
Guidebook
3
Ratgeber
3
Bibliography
2
Biografie
2
Biography
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Statistics
2
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Language
All
English
786
German
25
French
2
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Mitchell, Olivia S.
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Lusardi, Annamaria
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Lee, Taejun
3
Liaukonyte, Jura
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Environmental Assessment of Socioeconomic Systems <1976, Istanbul>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Lawrence Berkeley Laboratory / Applied Science Division
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Subcommittee on Rural Development of the Committee on Agriculture and Forestry, U. S. Senate
1
The Open University / Faculty of Social Sciences
1
UNESCO
1
USA / Farm Service Agency
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Wharton School / Pension Research Council
1
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Published in...
All
Working paper / National Bureau of Economic Research, Inc.
31
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
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Source
All
ECONIS (ZBW)
797
USB Cologne (EcoSocSci)
14
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1
Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682718
Saved in:
2
The art of planning : selected essays of Harvey S. Perloff
Perloff, Harvey S.
-
1985
Persistent link: https://www.econbiz.de/10000687779
Saved in:
3
The crisis in planning
Faber, Mike
(
contributor
);
Seers, Dudley
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000664912
Saved in:
4
Social planning in the United States
Young, Benjamin F.
-
1960
Persistent link: https://www.econbiz.de/10000667593
Saved in:
5
How will defined contribution pension plans affect retirement income?
Samwick, Andrew
;
Skinner, Jonathan
-
1998
Persistent link: https://www.econbiz.de/10000677102
Saved in:
6
Project planning and income distribution
Helmers, Frederik L. C. H.
-
1979
Persistent link: https://www.econbiz.de/10000040005
Saved in:
7
Human planning processes
Hayes-Roth, Barbara
-
1980
Persistent link: https://www.econbiz.de/10000010810
Saved in:
8
Disseminating emergency preparedness planning models as automatically generated custom spreadsheets
Herrmann, Jeffrey W.
- In:
Interfaces : the INFORMS journal on the practice of …
38
(
2008
)
4
,
pp. 263-270
Persistent link: https://www.econbiz.de/10003767043
Saved in:
9
Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi
;
Gupta, Sachin
;
Venkataramanan, M.A.
- In:
Retail supply chain management : quantitative models …
,
(pp. 155-182)
.
2008
Persistent link: https://www.econbiz.de/10003773890
Saved in:
10
Planning in the face of conflict : negotiation and mediation strategies in local land use regulation
Forester, John
- In:
Journal of the American Planning Association : JAPA
53
(
1987
)
3
,
pp. 303-314
Persistent link: https://www.econbiz.de/10001045354
Saved in:
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