//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der globalisierte Markt ist da...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Brand management
17,639
Markenführung
17,225
Markenartikel
9,229
Consumer behaviour
8,964
Konsumentenverhalten
8,856
Brand
8,189
Markenimage
7,615
Brand image
7,517
Internationales Marketing
5,804
International marketing
5,704
Relationship marketing
2,901
Beziehungsmarketing
2,882
Marketingmanagement
2,259
Markenpolitik
2,239
Marketing management
2,225
Deutschland
2,103
Social Web
1,934
Social web
1,931
Germany
1,771
Online-Marketing
1,754
Internet marketing
1,732
Theorie
1,637
Theory
1,623
Marketing
1,412
USA
1,360
Werbewirkung
1,347
Advertising effects
1,326
Werbung
1,120
Advertising
1,058
Luxury goods
1,006
Luxusgüter
1,004
Multinationales Unternehmen
914
Welt
896
World
893
Einzelhandel
841
Transnational corporation
841
Retail trade
818
Handelsmarke
805
Store brand
756
more ...
less ...
Online availability
All
Undetermined
171
Free
75
Type of publication
All
Article
873
Book / Working Paper
401
Journal
27
Type of publication (narrower categories)
All
Article in journal
732
Aufsatz in Zeitschrift
732
Aufsatz im Buch
132
Book section
132
Graue Literatur
130
Non-commercial literature
130
Arbeitspapier
76
Working Paper
76
Hochschulschrift
54
Case study
51
Fallstudie
51
Thesis
47
Lehrbuch
39
Collection of articles of several authors
37
Sammelwerk
37
Textbook
37
Amtsdruckschrift
28
Government document
28
No longer published / No longer aquired
25
Aufsatzsammlung
19
Glossar enthalten
19
Glossary included
19
Statistik
18
Reprint
16
Bibliografie enthalten
14
Bibliography included
14
Fallstudiensammlung
5
Guidebook
5
Konferenzschrift
5
Ratgeber
5
Bibliografie
4
Collection of articles written by one author
4
Conference proceedings
4
Interview
4
Sammlung
4
Conference paper
3
Handbook
3
Handbuch
3
Konferenzbeitrag
3
Adressbuch
2
more ...
less ...
Language
All
English
1,226
German
72
Spanish
2
Undetermined
2
Hungarian
1
Author
All
Czinkota, Michael R.
12
Ronkainen, Ilkka A.
12
Bronnenberg, Bart J.
9
Burke, Marshall
8
Cavusgil, S. Tamer
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Keegan, Warren J.
6
Ball, Donald A.
5
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Geringer, John Michael
5
Goldschlag, Nathan
5
Joo, Joonhwi
5
Minor, Michael
5
Myers, Amanda
5
Calantone, Roger J.
4
Cannon, Joseph P.
4
Childs, Marissa
4
Christodoulides, George
4
Flynn, Leisa Reinecke
4
Holmes, Thomas P.
4
Jain, Subhash C.
4
Keller, Kevin Lane
4
Kotabe, Masaaki
4
Laroche, Michel
4
Li, Jessica
4
Markowitz, Sara
4
McCarthy, Edmund Jerome
4
Perreault, William D.
4
Petty, Ross D.
4
Prestemon, Jeffrey P.
4
Townsend, Janell D.
4
Wara, Michael
4
Westjohn, Stanford A.
4
Abt, Karen L.
3
Bardhi, Fleura
3
more ...
less ...
Institution
All
National Bureau of Economic Research
14
American Marketing Association
2
Chambre de commerce et d'industrie de Paris
2
NetLibrary, Inc
2
AMACOM
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Committee on Continuing Professional Education
1
Confederation British Industry
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
European University Institute / Department of Economics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IMP Group
1
Information Resources Management Association
1
Institut für Weltwirtschaft
1
Institute of Marketing
1
Institute of Marketing and Management <Delhi>
1
International Marketing Congress <18, 1990, Delhi>
1
Irving B. Harris Graduate School of Public Policy Studies
1
OECD
1
Osgoode Hall Law School, Toronto
1
Practising Law Institute <New York, NY>
1
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
1
USA / International Trade Administration
1
USA / Office of Environmental Technologies Exports
1
USA / Subcommittee on International Trade
1
USA / Subcommittee on Production and Price Competitiveness
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States / International Trade Administration
1
United States Trademark Association
1
University College of Swansea / Centre for Development Studies
1
Universiṭat Bar-Ilan / Department of Economics
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
34
Journal of business research : JBR
26
Journal of global marketing
20
The journal of product & brand management
20
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Journal of advertising research
14
Journal of international marketing
12
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of advertising : the quarterly review of marketing communications
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Harvard business review : HBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of international consumer marketing
8
Journal of marketing theory and practice
8
Report / Marketing Science Institute
8
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
8
International marketing review
7
Marketing letters : a journal of research in marketing
7
Psychology & marketing
7
The IUP journal of brand management : IJBRM
7
The Trademark reporter
7
Tourism management : research, policies, practice
7
American journal of agricultural economics
6
Asia Pacific journal of marketing and logistics
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing for higher education
6
Journal of marketing management : MM
6
Journal of promotion management : JPM
6
MSI reports : working paper series
6
Report / Marketing Science Institute / Marketing Science Institute
6
The journal of consumer marketing
6
Business horizons
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,297
RePEc
2
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
1
-
10
of
1,301
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
2
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
3
Promoting products from developing countries : roles of
brand
name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
4
A cross-national comparison of
brand
perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
5
Understanding consumer motivations to interact on
brand
websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
6
Comparative evaluation of American brands' websites in Europe : what do they standardise?
Okazaki, Shinataro
- In:
International advertising and communication : current …
,
(pp. 379-395)
.
2006
Persistent link: https://www.econbiz.de/10003378195
Saved in:
7
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
8
Perceived quality of Asian brands by US consumers : case of cosmetic
brand
using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
9
The performance of global brands in the 2008 financial crisis : a test of two
brand
value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
10
Action research for studying internal branding
Vallaster, Christine
- In:
Applying qualitative methods to marketing management …
,
(pp. 194-205)
.
2004
Persistent link: https://www.econbiz.de/10001923181
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->