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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 76 (2012) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10009729594