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The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
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Consumer loyalty to family versus non-family business : the roles of store image, trust and satisfaction
Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-259
Persistent link: https://www.econbiz.de/10003864518
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Servicescape interior design and consumers' personality impressions
Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-203
Persistent link: https://www.econbiz.de/10009568244