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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Beschaffungsverhalten von Privatpersonen und Unternehmen : das Beispiel universitärer Weiterbildungsprogramme in Asien und Europa
Lee, Yeon-Hee - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001632764
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Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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Baby boomers and technology : selling the "me" generation new toys
Edelman, Michelle - In: After fifty : how the baby boom will redefine the …, (pp. 108-136). 2003
Persistent link: https://www.econbiz.de/10003671757
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Intercultural consumer classifications in e-commerce
Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005
Persistent link: https://www.econbiz.de/10003569653
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The aging consumer : perspectives from psychology and economics
Drolet, Aimee Leigh (ed.); Schwarz, Norbert (ed.);  … - 2010
Persistent link: https://www.econbiz.de/10014450368
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SilverComm : marketing practices and messages for the age of aging
Cooper-Chen, Anne; Lim, Young Joon - 2023
"The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current … professional interviews, theory-based research, and practical exercises to supplement any strategic comm course." …
Persistent link: https://www.econbiz.de/10014233316
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Boomer marketing : selling to a recession resistant market
Chaston, Ian - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782038